{"id":919355,"date":"2025-04-04T08:26:13","date_gmt":"2025-04-04T02:56:13","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=919355"},"modified":"2025-04-04T08:26:13","modified_gmt":"2025-04-04T02:56:13","slug":"free-tv-on-track-for-steady-growth-despite-challenges","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/04\/free-tv-on-track-for-steady-growth-despite-challenges\/","title":{"rendered":"Free TV on track for steady growth despite challenges"},"content":{"rendered":"<p>Free-to-Air (FTA) television is expected to continue its growth trajectory in India, helped by affordable TV sets, increasing electrification in the Hindi heartland and improving content quality, according to market experts. Also supporting the uptrend are internet connectivity challenges in rural areas and rising cost of mobile data and monthly TV subscription.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free-to-Air (FTA) television is expected to continue its growth trajectory in India, helped by affordable TV sets, increasing electrification in the Hindi heartland and improving content quality, according to market experts. Also supporting the uptrend are internet connectivity challenges in rural areas and rising cost of mobile data and monthly TV subscription.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-919355","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/919355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=919355"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/919355\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=919355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=919355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=919355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}