{"id":919051,"date":"2025-04-03T08:52:51","date_gmt":"2025-04-03T03:22:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=919051"},"modified":"2025-04-03T09:03:36","modified_gmt":"2025-04-03T03:33:36","slug":"digital-media-surpassed-tv-with-32-of-media-revenue-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/03\/digital-media-surpassed-tv-with-32-of-media-revenue-report\/","title":{"rendered":"Digital media surpassed TV with 32% of media revenue: Report"},"content":{"rendered":"<p>New Delhi [India], April 2 (ANI): Digital media has surpassed traditional media such as television, capturing 32 per cent of India&#8217;s media revenues of Rs 802 billion in the calendar year 2024, according to a report by Elara Capital. <\/p>\n<p>The reason behind the shift is that Indians spend five hours a day, or 29 per cent of the day, on mobile, which is attracting advertisers to digital mediums.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], April 2 (ANI): Digital media has surpassed traditional media such as television, capturing 32 per cent of India&#8217;s media revenues of Rs 802 billion in the calendar year 2024, according to a report by Elara Capital. The reason behind the shift is that Indians spend five hours a day, or 29 per cent of the day, on mobile, which is attracting advertisers to digital mediums.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,4,24],"tags":[],"class_list":["post-919051","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/919051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=919051"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/919051\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=919051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=919051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=919051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}