{"id":918414,"date":"2025-04-01T07:01:41","date_gmt":"2025-04-01T01:31:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=918414"},"modified":"2025-04-01T07:07:37","modified_gmt":"2025-04-01T01:37:37","slug":"online-fmcg-shopping-frequency-rises-3x-amid-q-comm-boom","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/04\/01\/online-fmcg-shopping-frequency-rises-3x-amid-q-comm-boom\/","title":{"rendered":"Online FMCG shopping frequency rises 3x amid q-comm boom"},"content":{"rendered":"<p>Indians are doing online FMCG shopping over three times more frequently than they did a year ago. The staggering rise in online shopping occasions or trips \u2014 to 61% in October-December 2024 from just 19% in the year-ago period, according to market research firm Kantar\u2019s Asia Pulse Report \u2014 has been triggered by the quick-commerce boom and has prompted fast-moving consumer goods (FMCG) companies to recast their sales channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indians are doing online FMCG shopping over three times more frequently than they did a year ago. The staggering rise in online shopping occasions or trips \u2014 to 61% in October-December 2024 from just 19% in the year-ago period, according to market research firm Kantar\u2019s Asia Pulse Report \u2014 has been triggered by the quick-commerce boom and has prompted fast-moving consumer goods (FMCG) companies to recast their sales channels.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-918414","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/918414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=918414"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/918414\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=918414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=918414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=918414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}