{"id":918350,"date":"2025-03-31T09:54:14","date_gmt":"2025-03-31T04:24:14","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=918350"},"modified":"2025-03-31T10:04:11","modified_gmt":"2025-03-31T04:34:11","slug":"for-online-brands-opportunities-in-offline-quick-commerce-and-thrasio-models","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/31\/for-online-brands-opportunities-in-offline-quick-commerce-and-thrasio-models\/","title":{"rendered":"For online brands, opportunities in offline, quick commerce, and Thrasio models"},"content":{"rendered":"<p>Mumbai: Online-focused or direct-to-consumer brands should consider venturing into offline retail as soon as they hit the \u20b9100-crore mark to prevent stagnation of revenues and open up sales channels, said Swati Kulkarni, director at early-stage venture capital firm Fireside Ventures. <\/p>\n<p>\u201cAt the \u20b9100-crore scale, brands should consciously think of going offline. I\u2019m not suggesting bombarding the general trade channel with your products, but start small. Try it out in a city or in a small cluster and see how it is working,\u201d Kulkarni said during a panel discussion at the Mint India Investment Summit 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Online-focused or direct-to-consumer brands should consider venturing into offline retail as soon as they hit the \u20b9100-crore mark to prevent stagnation of revenues and open up sales channels, said Swati Kulkarni, director at early-stage venture capital firm Fireside Ventures. \u201cAt the \u20b9100-crore scale, brands should consciously think of going offline. I\u2019m not suggesting bombarding the general trade channel with your products, but start small. Try it out in a city or in a small cluster and see how it is working,\u201d Kulkarni said during a panel discussion at the Mint India Investment Summit 2025.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-918350","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/918350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=918350"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/918350\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=918350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=918350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=918350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}