{"id":916796,"date":"2025-03-25T11:25:06","date_gmt":"2025-03-25T05:55:06","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=916796"},"modified":"2025-03-25T11:25:06","modified_gmt":"2025-03-25T05:55:06","slug":"zees-big-bet-monetizing-fan-engagement-through-live-events","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/25\/zees-big-bet-monetizing-fan-engagement-through-live-events\/","title":{"rendered":"Zee\u2019s big bet: Monetizing fan engagement through live events"},"content":{"rendered":"<p>Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) is doubling down on live events and original intellectual properties (IPs), aiming to turn its marquee shows into a \u20b9200\u2013250 crore revenue stream in the next fiscal, Ashish Sehgal, chief growth officer, advertisement revenue at ZEEL told Mint in an exclusive interview.<\/p>\n<p>The company, which built a deep library of homegrown entertainment brands, is now repositioning them as full-fledged 360-degree platforms\u2014blending television, digital, and on-ground activations to drive deeper audience and brand engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) is doubling down on live events and original intellectual properties (IPs), aiming to turn its marquee shows into a \u20b9200\u2013250 crore revenue stream in the next fiscal, Ashish Sehgal, chief growth officer, advertisement revenue at ZEEL told Mint in an exclusive interview. The company, which built a deep library of homegrown entertainment brands, is now repositioning them as full-fledged 360-degree platforms\u2014blending television, digital, and on-ground activations to drive deeper audience and brand engagement.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,13,4],"tags":[],"class_list":["post-916796","post","type-post","status-publish","format-standard","hentry","category-broadcasting-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/916796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=916796"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/916796\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=916796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=916796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=916796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}