{"id":916190,"date":"2025-03-22T08:04:47","date_gmt":"2025-03-22T02:34:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=916190"},"modified":"2025-03-22T08:16:01","modified_gmt":"2025-03-22T02:46:01","slug":"indias-digital-ad-market-to-hit-rs-59200-crores-by-2025-as-martech-reshapes-marketing-strategies-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/22\/indias-digital-ad-market-to-hit-rs-59200-crores-by-2025-as-martech-reshapes-marketing-strategies-report\/","title":{"rendered":"India\u2019s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report"},"content":{"rendered":"<p>With India\u2019s digital advertising market projected to grow at a staggering 19.09% CAGR, reaching Rs 59,200 crores by 2025, the country\u2019s martech (Marketing Technology) sector is undergoing a rapid transformation, as per the latest report by Dentsu India. AI-driven personalisation, data analytics, and automation are reshaping customer engagement, while businesses shift focus from traditional marketing to highly targeted, tech-driven strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With India\u2019s digital advertising market projected to grow at a staggering 19.09% CAGR, reaching Rs 59,200 crores by 2025, the country\u2019s martech (Marketing Technology) sector is undergoing a rapid transformation, as per the latest report by Dentsu India. AI-driven personalisation, data analytics, and automation are reshaping customer engagement, while businesses shift focus from traditional marketing to highly targeted, tech-driven strategies.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-916190","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/916190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=916190"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/916190\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=916190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=916190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=916190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}