{"id":916063,"date":"2025-03-21T10:09:41","date_gmt":"2025-03-21T04:39:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=916063"},"modified":"2025-03-21T10:09:41","modified_gmt":"2025-03-21T04:39:41","slug":"house-of-cards-roll-up-ecommerce-model-stumbles-as-founders-reclaim-brands-amid-funding-struggles","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/21\/house-of-cards-roll-up-ecommerce-model-stumbles-as-founders-reclaim-brands-amid-funding-struggles\/","title":{"rendered":"House of cards: Roll-up ecommerce model stumbles as founders reclaim brands amid funding struggles"},"content":{"rendered":"<p>Deep Bajaj and Mohit Bajaj, founders of the feminine hygiene brand Sirona, believed they had struck the perfect deal in 2022 when the Mumbai-based Good Glamm group acquired a stake in their startup. At the time, Good Glamm was on a buying spree, aggressively acquiring brands to build a direct-to-consumer empire. Backed by a billion-dollar valuation and eager investors, the roll-up ecommerce model seemed unstoppable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deep Bajaj and Mohit Bajaj, founders of the feminine hygiene brand Sirona, believed they had struck the perfect deal in 2022 when the Mumbai-based Good Glamm group acquired a stake in their startup. At the time, Good Glamm was on a buying spree, aggressively acquiring brands to build a direct-to-consumer empire. Backed by a billion-dollar valuation and eager investors, the roll-up ecommerce model seemed unstoppable.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-916063","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/916063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=916063"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/916063\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=916063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=916063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=916063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}