{"id":913720,"date":"2025-03-13T08:22:09","date_gmt":"2025-03-13T02:52:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=913720"},"modified":"2025-03-13T08:23:14","modified_gmt":"2025-03-13T02:53:14","slug":"74-of-indian-financial-firms-adopt-genai-ey-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/13\/74-of-indian-financial-firms-adopt-genai-ey-report\/","title":{"rendered":"74% of Indian financial firms adopt GenAI: EY Report"},"content":{"rendered":"<p>India\u2019s financial services sector witnessed significant real-world adoption of Generative AI (GenAI) in 2024, moving beyond innovation projects to business-driven implementation. A recent EY India survey found that 74% of financial firms have initiated GenAI proof-of-concept (PoC) projects, with 11% already running in production. Notably, Non-Banking Financial Companies (NBFCs) and insurers are leading the charge, leveraging GenAI to cut operational costs by up to 90% in areas like customer engagement, underwriting, and marketing automation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s financial services sector witnessed significant real-world adoption of Generative AI (GenAI) in 2024, moving beyond innovation projects to business-driven implementation. A recent EY India survey found that 74% of financial firms have initiated GenAI proof-of-concept (PoC) projects, with 11% already running in production. Notably, Non-Banking Financial Companies (NBFCs) and insurers are leading the charge, leveraging GenAI to cut operational costs by up to 90% in areas like customer engagement, underwriting, and marketing automation.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-913720","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/913720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=913720"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/913720\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=913720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=913720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=913720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}