{"id":912513,"date":"2025-03-08T08:28:23","date_gmt":"2025-03-08T02:58:23","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=912513"},"modified":"2025-03-08T08:28:23","modified_gmt":"2025-03-08T02:58:23","slug":"south-india-stays-loyal-to-pay-tv-in-times-of-ott","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/08\/south-india-stays-loyal-to-pay-tv-in-times-of-ott\/","title":{"rendered":"South India stays loyal to Pay-TV in times of OTT"},"content":{"rendered":"<p>The south Indian market has remained resilient amid pay TV&#8217;s decline, especially in the Hindi-speaking market (HSM), driven by strong consumption habits, affordability and innovative content, said industry experts. HSM has been experiencing a steep decline in its pay-TV subscriber base due to the rise of OTT, YouTube and DD Free Dish, the free direct-to-home (DTH) service from Prasar Bharati.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The south Indian market has remained resilient amid pay TV&#8217;s decline, especially in the Hindi-speaking market (HSM), driven by strong consumption habits, affordability and innovative content, said industry experts. HSM has been experiencing a steep decline in its pay-TV subscriber base due to the rise of OTT, YouTube and DD Free Dish, the free direct-to-home (DTH) service from Prasar Bharati.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-912513","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/912513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=912513"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/912513\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=912513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=912513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=912513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}