{"id":912453,"date":"2025-03-08T07:56:30","date_gmt":"2025-03-08T02:26:30","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=912453"},"modified":"2025-03-08T08:00:00","modified_gmt":"2025-03-08T02:30:00","slug":"animation-is-no-longer-just-for-kids-sony-yay-expands-into-anime-and-merchandising-says-ambesh-tiwari","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/08\/animation-is-no-longer-just-for-kids-sony-yay-expands-into-anime-and-merchandising-says-ambesh-tiwari\/","title":{"rendered":"\u201cAnimation is no longer just for kids\u2026\u201d: Sony YAY! expands into anime and merchandising, says Ambesh Tiwari"},"content":{"rendered":"<p>Once a babysitter\u2019s best friend, the kids\u2019 entertainment industry is now leveling up\u2014blurring age boundaries, riding the anime wave, and cashing in on character-driven merchandising. Sony YAY! is at the forefront of this shift, evolving from a children\u2019s entertainment channel into a full-fledged animation brand that appeals to both kids and anime-loving adults. In a conversation with BrandWagon Online, Ambesh Tiwari, business head, Sony Kids and Animation, discusses the brand\u2019s expansion into anime, its growing merchandising and licensing business, and how it is adapting to shifting content consumption patterns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once a babysitter\u2019s best friend, the kids\u2019 entertainment industry is now leveling up\u2014blurring age boundaries, riding the anime wave, and cashing in on character-driven merchandising. Sony YAY! is at the forefront of this shift, evolving from a children\u2019s entertainment channel into a full-fledged animation brand that appeals to both kids and anime-loving adults. In a conversation with BrandWagon Online, Ambesh Tiwari, business head, Sony Kids and Animation, discusses the brand\u2019s expansion into anime, its growing merchandising and licensing business, and how it is adapting to shifting content consumption patterns.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-912453","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/912453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=912453"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/912453\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=912453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=912453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=912453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}