{"id":912097,"date":"2025-03-07T08:11:15","date_gmt":"2025-03-07T02:41:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=912097"},"modified":"2025-03-07T08:27:58","modified_gmt":"2025-03-07T02:57:58","slug":"airtel-eyes-market-leadership-with-tata-play-merger","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/07\/airtel-eyes-market-leadership-with-tata-play-merger\/","title":{"rendered":"Airtel eyes market leadership with Tata Play merger"},"content":{"rendered":"<p>Bharti Airtel\u2019s plan to merge with Tata Group\u2019s Tata Play is a strategic move to capture more premium customers, leverage existing fibre infrastructure, and strengthen its position against Reliance Jio, analysts say. <\/p>\n<p>If the merger goes through, it will create the undisputed leader in the paid DTH sector, strengthening Airtel\u2019s position in the increasingly competitive telecom and entertainment landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel\u2019s plan to merge with Tata Group\u2019s Tata Play is a strategic move to capture more premium customers, leverage existing fibre infrastructure, and strengthen its position against Reliance Jio, analysts say. If the merger goes through, it will create the undisputed leader in the paid DTH sector, strengthening Airtel\u2019s position in the increasingly competitive telecom and entertainment landscape.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-912097","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/912097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=912097"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/912097\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=912097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=912097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=912097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}