{"id":911714,"date":"2025-03-06T08:22:38","date_gmt":"2025-03-06T02:52:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=911714"},"modified":"2025-03-06T08:31:47","modified_gmt":"2025-03-06T03:01:47","slug":"indians-flock-to-ott-and-free-dish-services-is-pay-tv-losing-the-battle","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/03\/06\/indians-flock-to-ott-and-free-dish-services-is-pay-tv-losing-the-battle\/","title":{"rendered":"Indians flock to OTT and free dish services, Is Pay-TV losing the battle?"},"content":{"rendered":"<p>India\u2019s pay-TV industry, which consists of cable and DTH services, is set to shrink by 1-3% in revenue for FY2026, as more viewers move away from traditional cable and DTH services in favour of over-the-top (OTT) streaming platforms and free dish services, according to a forecast by rating agency ICRA. This ongoing shift is expected to impact the industry\u2019s profit margins, with operating earnings likely to decline by 175-225 basis points year-on-year, settling at around 23-25% overall.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s pay-TV industry, which consists of cable and DTH services, is set to shrink by 1-3% in revenue for FY2026, as more viewers move away from traditional cable and DTH services in favour of over-the-top (OTT) streaming platforms and free dish services, according to a forecast by rating agency ICRA. This ongoing shift is expected to impact the industry\u2019s profit margins, with operating earnings likely to decline by 175-225 basis points year-on-year, settling at around 23-25% overall.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-911714","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/911714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=911714"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/911714\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=911714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=911714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=911714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}