Santa Clara-headquartered ServiceNow, a software company that supplies a cloud computing platform for the management of automated business workflows, doesn\u2019t expect any changes in how it operates in India because of the potential threat of reciprocal tariffs from the US, said its president Amit Zavery.<\/p>\n
The company has partnered with ANSR to establish more than 60 ServiceNow Centres of Excellence in global capability centres within India.<\/p>\n
\u201cWe do what is right for our global business. And we will continue learning as we hear more, but I don\u2019t expect any change in how we operate or what we need to do. We are more of a software company than a physical goods company,\u201d Zavery told ET in an exclusive interview during his maiden visit to India on February 26. \u201cOur Hyderabad site, our largest globally by employee headcount, is a cornerstone of ServiceNow\u2019s global operations and innovation culture.” <\/p>\n
The company\u2019s India team, which represents more than 20% of its global workforce, plays a crucial role in product development, leading about 40% of global product engineering efforts. This includes significant contributions to innovations like the Xanadu AI suite and the latest GenAI solutions, such as Now Assist for Sourcing and Procurement Operations (SPO) and the Now Assist Skill Kit.<\/p>\n
\u201cSo, the tariffs won\u2019t necessarily have\u2026 There\u2019s a lot of things happening globally between the Indian government and the US government. I\u2019m sure we\u2019ll have it worked out if there\u2019s an issue,\u201d he said. <\/p>\n
On January 13, former US President Joe Biden\u2019s administration introduced an interim final rule to regulate the export of graphics processing units (GPUs), a critical component for AI development. While US President Donald Trump is yet to take decisive action on Biden\u2019s GPU export controls, the US government has placed export restrictions on GPUs sold to India, capped at 50,000 GPUs.<\/p>\n
Asked about its impact on ServiceNow in India, Zavery said, \u201cThere\u2019s a lot of inference. And the GPUs we have are available globally for us. We have capacity here, and we have capacity globally. I think a lot of times when you\u2019re doing inference, it doesn’t have to be in a particular location. It can happen where we need our engineers to have access to it.\u201d <\/p>\n
\u201cCustomers can also have things available globally. You don’t need to be all local. So, there’s zero impact for us in that area,\u201d he said.<\/p>\n
Zavery highlighted the company’s focus on deploying its Agentic AI technology across Indian enterprises. The company’s Agentic AI aims to move beyond traditional automation to enable autonomous, intelligent AI agents that can analyse, decide and act, he said.<\/p>\n
The technology, embedded within enterprise workflows, increases productivity across various sectors, including BFSI (banking, financial services and insurance), manufacturing and public services, he added.<\/p>\n
\u201cOur low-code AI platform empowers Indian enterprises to rapidly build and deploy AI-driven applications, addressing specific industry challenges,” Zavery said.<\/p>\n
He said that for Indian businesses, this translates to significant advantages: AI-powered fraud detection and loan processing in the BFSI sector, predictive maintenance and supply chain optimisation in manufacturing, and hyper-automation for IT and human resources workflows across industries.<\/p>\n
ServiceNow is also strengthening its partner ecosystem in India, with major players such as Wipro and Cognizant building more than $1 billion businesses on its platform. <\/p>\n
\u201cIndian enterprises, such as Wipro\u2019s IT asset management transformation and LTI Mindtree’s developer productivity boost, demonstrate the benefits of our solutions. Poonawalla Fincorp is also a new customer and is using the AI platform to strengthen risk management,” Zavery said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Santa Clara-headquartered ServiceNow, a software company that supplies a cloud computing platform for the management of automated business workflows, doesn\u2019t expect any changes in how it operates in India because of the potential threat of reciprocal tariffs from the US, said its president Amit Zavery. The company has partnered with ANSR to establish more than 60 ServiceNow Centres of Excellence in global capability centres within India. \u201cWe do what is right for our global business. And we will continue learning as we hear more, but I don\u2019t expect any change in how we operate or what we need to do. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-910894","post","type-post","status-publish","format-standard","hentry","category-it-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/910894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=910894"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/910894\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=910894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=910894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=910894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}