{"id":909880,"date":"2025-02-27T17:42:30","date_gmt":"2025-02-27T12:12:30","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=909880"},"modified":"2025-02-27T18:02:58","modified_gmt":"2025-02-27T12:32:58","slug":"paytm-partners-with-ai-startup-perplexity-to-offer-in-app-search-for-users","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/27\/paytm-partners-with-ai-startup-perplexity-to-offer-in-app-search-for-users\/","title":{"rendered":"Paytm partners with AI startup Perplexity to offer in-app search for users"},"content":{"rendered":"<p>Fintech major Paytm said on Thursday it will partner with Perplexity to integrate the artificial intelligence (AI) startup\u2019s search features with its application.<\/p>\n<p>Paytm said the integration will allow its customers users to ask questions, explore topics in Indian languages and make financial decisions. The Noida-based company described the collaboration as a \u201cmajor step\u201d in integrating AI and mobile payments. The chatbot will be available as a button on the Paytm app.<\/p>\n<p>The launch of the collaborative consumer-facing feature comes more than a year after Paytm said it used AI automation internally, leading to a 10-15 per cent reduction in employee costs. <\/p>\n<p>Paytm founder Vijay Shekhar Sharma said the shift from search to AI-driven actionable insights needs local data training and the industry is moving towards that. He was speaking on X Spaces alongside Perplexity\u2019s co-founder Aravind Srinivas.<\/p>\n<p>\u201cThis collaboration is a step towards a future where AI enhances everyday interactions and digital experiences for all,\u201d Srinivas said. Perplexity gives answers to users\u2019 questions from real-time sources.<\/p>\n<p>\u201cAI is transforming the way people access information and make decisions. With Perplexity, we are bringing the power of AI to millions of Indian consumers, making knowledge and financial services more seamless and accessible,\u201d Sharma said. <\/p>\n<p>\u201c&#8230;the need for instant and reliable information to support informed decision-making is increasing\u2014whether in managing finances, exploring market trends, or making daily choices,\u201d said Paytm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fintech major Paytm said on Thursday it will partner with Perplexity to integrate the artificial intelligence (AI) startup\u2019s search features with its application. Paytm said the integration will allow its customers users to ask questions, explore topics in Indian languages and make financial decisions. The Noida-based company described the collaboration as a \u201cmajor step\u201d in integrating AI and mobile payments. The chatbot will be available as a button on the Paytm app. The launch of the collaborative consumer-facing feature comes more than a year after Paytm said it used AI automation internally, leading to a 10-15 per cent reduction in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-909880","post","type-post","status-publish","format-standard","hentry","category-it-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/909880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=909880"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/909880\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=909880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=909880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=909880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}