{"id":909179,"date":"2025-02-26T08:55:25","date_gmt":"2025-02-26T03:25:25","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=909179"},"modified":"2025-02-26T08:55:02","modified_gmt":"2025-02-26T03:25:02","slug":"dth-giants-tata-play-and-airtel-digital-tv-to-merge-heres-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/26\/dth-giants-tata-play-and-airtel-digital-tv-to-merge-heres-what-you-need-to-know\/","title":{"rendered":"DTH giants Tata Play and Airtel Digital TV to merge? Here\u2019s what you need to know"},"content":{"rendered":"<p>Tata Play and Airtel Digital TV are reportedly in advanced talks to merge their direct-to-home (DTH) businesses, according to an Economic Times report. The merger, which is expected to take place through a share swap, aims to address the growing dominance of live streaming services and a decline in DTH subscriptions. Upon finalisation, Airtel is set to hold a majority stake of over 50% in the newly formed entity, helping the telecom giant increase its revenue from non-mobile segments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Play and Airtel Digital TV are reportedly in advanced talks to merge their direct-to-home (DTH) businesses, according to an Economic Times report. The merger, which is expected to take place through a share swap, aims to address the growing dominance of live streaming services and a decline in DTH subscriptions. Upon finalisation, Airtel is set to hold a majority stake of over 50% in the newly formed entity, helping the telecom giant increase its revenue from non-mobile segments.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-909179","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/909179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=909179"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/909179\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=909179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=909179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=909179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}