{"id":908425,"date":"2025-02-24T06:05:07","date_gmt":"2025-02-24T00:35:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=908425"},"modified":"2025-02-24T06:08:54","modified_gmt":"2025-02-24T00:38:54","slug":"expanding-reach-push-to-make-high-end-audio-mainstream","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/24\/expanding-reach-push-to-make-high-end-audio-mainstream\/","title":{"rendered":"Expanding reach: Push to make high-end audio mainstream"},"content":{"rendered":"<p>We\u2019re a product-first company, more than a marketing-first company \u2014 we\u2019re not a marketing platform,\u201d Boult co-founder Varun Gupta said on the sidelines of his firm\u2019s collaboration with Ford Mustang for audio wearables. At a time when Indian companies in the smart audio market are scrambling to push out premium products, Boult is charting its own course. The brand, which Gupta claims to be the only profitable player in its segment, has been focussing on what he calls \u201caccessible premium.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re a product-first company, more than a marketing-first company \u2014 we\u2019re not a marketing platform,\u201d Boult co-founder Varun Gupta said on the sidelines of his firm\u2019s collaboration with Ford Mustang for audio wearables. At a time when Indian companies in the smart audio market are scrambling to push out premium products, Boult is charting its own course. The brand, which Gupta claims to be the only profitable player in its segment, has been focussing on what he calls \u201caccessible premium.\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-908425","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/908425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=908425"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/908425\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=908425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=908425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=908425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}