{"id":907324,"date":"2025-02-20T07:51:32","date_gmt":"2025-02-20T02:21:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=907324"},"modified":"2025-02-20T07:55:18","modified_gmt":"2025-02-20T02:25:18","slug":"meesho-launches-creator-marketplace-to-ramp-up-influencer-driven-traffic","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/20\/meesho-launches-creator-marketplace-to-ramp-up-influencer-driven-traffic\/","title":{"rendered":"Meesho launches &#8216;creator marketplace&#8217; to ramp up influencer-driven traffic"},"content":{"rendered":"<p>Meesho on Wednesday announced the launch of a \u2018creator marketplace platform\u2019 as it doubled down on its influencer-driven content commerce initiative after tasting initial success, as over 14 million people who bought products on the e-commerce app last year were influencer-driven. <\/p>\n<p>The Bengaluru-based firm said that it was partnering with content creators who represent the diverse lifestyles of its users. This includes addressing the gap of shopping with a personalised experience designed for the Indian market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meesho on Wednesday announced the launch of a \u2018creator marketplace platform\u2019 as it doubled down on its influencer-driven content commerce initiative after tasting initial success, as over 14 million people who bought products on the e-commerce app last year were influencer-driven. The Bengaluru-based firm said that it was partnering with content creators who represent the diverse lifestyles of its users. This includes addressing the gap of shopping with a personalised experience designed for the Indian market.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-907324","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/907324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=907324"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/907324\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=907324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=907324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=907324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}