{"id":906427,"date":"2025-02-17T08:06:00","date_gmt":"2025-02-17T02:36:00","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=906427"},"modified":"2025-02-17T08:18:19","modified_gmt":"2025-02-17T02:48:19","slug":"how-ai-gen-z-and-business-goals-are-reshaping-indias-communication-landscape","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/17\/how-ai-gen-z-and-business-goals-are-reshaping-indias-communication-landscape\/","title":{"rendered":"How AI, Gen Z, and business goals are reshaping India\u2019s communication landscape"},"content":{"rendered":"<p>The Indian public relations industry continues to grow in significance, reflecting the country\u2019s expanding economic landscape, and PRCAI\u2019s SPRINT 2024-25\u2014Study of Public Relations Insights, Nuggets, and Trends\u2014 paints a compelling portrait of a sector and space in the throes of significant transformation. Indian PR grew more than three times compared to global PR, reaching \u20b92,500 crores in revenues in 2023. Its share in the Asia-Pacific market increased from 15.4% in 2022 to 17% in 2023. While publicly available data shows advertising grew 7%, PR clocked 11%\u2014a sign of a shifting communication landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Indian public relations industry continues to grow in significance, reflecting the country\u2019s expanding economic landscape, and PRCAI\u2019s SPRINT 2024-25\u2014Study of Public Relations Insights, Nuggets, and Trends\u2014 paints a compelling portrait of a sector and space in the throes of significant transformation. Indian PR grew more than three times compared to global PR, reaching \u20b92,500 crores in revenues in 2023. Its share in the Asia-Pacific market increased from 15.4% in 2022 to 17% in 2023. While publicly available data shows advertising grew 7%, PR clocked 11%\u2014a sign of a shifting communication landscape.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-906427","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/906427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=906427"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/906427\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=906427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=906427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=906427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}