{"id":905958,"date":"2025-02-14T11:37:07","date_gmt":"2025-02-14T06:07:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=905958"},"modified":"2025-02-14T11:37:07","modified_gmt":"2025-02-14T06:07:07","slug":"amazon-rival-to-swiggys-instamart-blinkit-and-bb-now-starts-testing-in-this-city","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/14\/amazon-rival-to-swiggys-instamart-blinkit-and-bb-now-starts-testing-in-this-city\/","title":{"rendered":"Amazon rival to Swiggy\u2019s Instamart, Blinkit and BB Now starts testing in this city"},"content":{"rendered":"<p>Amazon has officially entered the quick commerce market in India with the launch of its 10-minute delivery service, Amazon Now, in select areas of Bengaluru. This move marks a significant expansion beyond the company&#8217;s employee-only pilot program, with plans to extend the service to more locations in the coming weeks.<\/p>\n<p>Internally codenamed &#8216;Tez,&#8217; Amazon Now is currently focusing on grocery and daily essentials. However, the e-commerce giant is actively partnering with brands in the beauty, home, and kitchen categories as part of its scale-up plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has officially entered the quick commerce market in India with the launch of its 10-minute delivery service, Amazon Now, in select areas of Bengaluru. This move marks a significant expansion beyond the company&#8217;s employee-only pilot program, with plans to extend the service to more locations in the coming weeks. Internally codenamed &#8216;Tez,&#8217; Amazon Now is currently focusing on grocery and daily essentials. However, the e-commerce giant is actively partnering with brands in the beauty, home, and kitchen categories as part of its scale-up plan.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-905958","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/905958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=905958"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/905958\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=905958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=905958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=905958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}