The India tablet market grew by 25% year-on-year in 2024 by volume, primarily led by 5G shipments and premium tablets, according to the latest CyberMedia Research (CMR) report released on Thursday. <\/p>\n
Apple, in the first position, led the market with a volume share of 29% aided by a 44% year-on-year growth in shipments, according to the research firm\u2019s data. Its iPad shipments crossed the 1 million mark for the first time in 2024, CMR said. <\/p>\n
Tim Cook, CEO of Apple, at the company\u2019s most recent post-earnings analyst call, said that the iPad revenue grew by 15% year-on-year to reach $8.1 billion in Q1 2025, driven by a strong interest in the company\u2019s latest products. <\/p>\n
\u201cThe iPad install base reached another all-time high, and over half of the customers who purchased an iPad during the quarter were new to the product. Customer satisfaction was at 96% in the U.S,\u201d Kevan Parekh, Chief Financial Officer (CFO) of Apple, had said during the call.<\/p>\n
According to CMR data, Samsung followed in the second rank with a 28% share, aided by a 58% annual growth in shipments, while third-ranked Lenovo\u2019s shipments fell by 6% which contracted its share to 16% in 2024 compared to 21% in 2023. Xiaomi, in the fourth spot, registered a strong 112% year-on-year growth in shipments, taking its volume share to 13% in 2024 from 8% in 2023, while Realme ranked fifth with a 6% share on the back of a 21% year-on-year decline. <\/p>\n
\u201cIndia\u2019s tablet market is undergoing a significant shift towards premiumization, with the premium segment (priced above Rs 20,000) registering a stupendous growth. As hybrid work, digital learning, and on-the-go entertainment gain traction, premium tablets have emerged as a key growth driver,\u201d said According to Menka Kumari, Senior Analyst \u2013 Industry Intelligence Group (IIG) at CMR. <\/p>\n
She said consumers are increasingly seeking high-performance devices equipped with superior displays, advanced chipsets, and 5G connectivity. \u201cWith brands focusing on innovation, ecosystem integration, and differentiated value propositions, the premium segment is set to redefine India\u2019s tablet market trajectory,\u201d Kumari said. <\/p>\n
In Q4 2024, Samsung led the market with a 29% share, followed by Lenovo (23%) and Apple (21%), as per the research firm. <\/p>\n
CMR has forecasted a steady 10-15% growth for the tablet market in 2025. <\/p>\n
\u201cIndia\u2019s tablet market is poised for continued expansion, driven by the growing 5G ecosystem, AI-powered productivity features, and government-backed digital initiatives. The shift away from 4G tablets marks a key industry evolution, while Wi-Fi-only models remain strong, catering to increasing demand from the education and enterprise sectors,\u201d added Kumari.<\/p>\n","protected":false},"excerpt":{"rendered":"
The India tablet market grew by 25% year-on-year in 2024 by volume, primarily led by 5G shipments and premium tablets, according to the latest CyberMedia Research (CMR) report released on Thursday. Apple, in the first position, led the market with a volume share of 29% aided by a 44% year-on-year growth in shipments, according to the research firm\u2019s data. Its iPad shipments crossed the 1 million mark for the first time in 2024, CMR said. Tim Cook, CEO of Apple, at the company\u2019s most recent post-earnings analyst call, said that the iPad revenue grew by 15% year-on-year to reach $8.1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-905586","post","type-post","status-publish","format-standard","hentry","category-telecom"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/905586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=905586"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/905586\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=905586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=905586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=905586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}