{"id":904855,"date":"2025-02-12T08:08:45","date_gmt":"2025-02-12T02:38:45","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=904855"},"modified":"2025-02-12T08:15:22","modified_gmt":"2025-02-12T02:45:22","slug":"premium-play-leads-samsung-to-lose-pole-position-in-mobile-market","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/12\/premium-play-leads-samsung-to-lose-pole-position-in-mobile-market\/","title":{"rendered":"Premium play leads Samsung to lose pole position in mobile market"},"content":{"rendered":"<p>South Korean smartphone maker Samsung\u2019s strategy of focusing on premium mobile phones has led to a decline in its overall market share in 2024 in terms of the number of units sold, analysts said.<\/p>\n<p>For two consecutive years, Samsung has prioritised selling high-end devices in a bid to compete with Apple. While this strategy has led to a rise in its revenues and profit margins, it has led to shrinking volume of shipments. This could be because premium phones cater to a smaller audience compared to mid-range or budget models, which sell in higher numbers, according to analysts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Korean smartphone maker Samsung\u2019s strategy of focusing on premium mobile phones has led to a decline in its overall market share in 2024 in terms of the number of units sold, analysts said. For two consecutive years, Samsung has prioritised selling high-end devices in a bid to compete with Apple. While this strategy has led to a rise in its revenues and profit margins, it has led to shrinking volume of shipments. This could be because premium phones cater to a smaller audience compared to mid-range or budget models, which sell in higher numbers, according to analysts.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-904855","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/904855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=904855"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/904855\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=904855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=904855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=904855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}