{"id":902269,"date":"2025-02-03T08:46:37","date_gmt":"2025-02-03T03:16:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=902269"},"modified":"2025-02-03T09:04:40","modified_gmt":"2025-02-03T03:34:40","slug":"why-was-shein-banned-in-2020-ambani-brings-back-chinese-app-to-india","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/02\/03\/why-was-shein-banned-in-2020-ambani-brings-back-chinese-app-to-india\/","title":{"rendered":"Why was Shein banned in 2020? Ambani brings back Chinese app to India"},"content":{"rendered":"<p>Reliance Retail has launched the \u2018Shein India Fast Fashion\u2019 app, reviving Shein\u2019s presence in India after a five-year hiatus. The Chinese fashion giant had been banned in 2020 alongside other Chinese apps like TikTok, following escalating diplomatic tensions and concerns about data security. <\/p>\n<p>Founded in 2012 and later headquartered in Singapore, Shein became known for its affordable, Western-style clothing. Despite the ban, Reliance has strategically entered a licensing agreement with Shein, enabling it to sell fashion items designed and manufactured in India under the Shein brand name.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliance Retail has launched the \u2018Shein India Fast Fashion\u2019 app, reviving Shein\u2019s presence in India after a five-year hiatus. The Chinese fashion giant had been banned in 2020 alongside other Chinese apps like TikTok, following escalating diplomatic tensions and concerns about data security. Founded in 2012 and later headquartered in Singapore, Shein became known for its affordable, Western-style clothing. Despite the ban, Reliance has strategically entered a licensing agreement with Shein, enabling it to sell fashion items designed and manufactured in India under the Shein brand name.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-902269","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/902269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=902269"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/902269\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=902269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=902269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=902269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}