{"id":901670,"date":"2025-01-31T12:09:27","date_gmt":"2025-01-31T06:39:27","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=901670"},"modified":"2025-01-31T12:09:27","modified_gmt":"2025-01-31T06:39:27","slug":"google-releases-meridian-an-open-source-marketing-mix-model-to-public","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/31\/google-releases-meridian-an-open-source-marketing-mix-model-to-public\/","title":{"rendered":"Google releases Meridian, an open-source Marketing Mix Model, to public"},"content":{"rendered":"<p>Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today. The release includes a new partner program featuring over 20 certified measurement partners to support implementation.<\/p>\n<p>Meridian aims to help businesses better measure marketing performance across channels in today&#8217;s complex consumer journey, where people often simultaneously stream, scroll, search and shop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today. The release includes a new partner program featuring over 20 certified measurement partners to support implementation. Meridian aims to help businesses better measure marketing performance across channels in today&#8217;s complex consumer journey, where people often simultaneously stream, scroll, search and shop.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-901670","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/901670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=901670"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/901670\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=901670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=901670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=901670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}