Apple iPhones registered 7% India smartphone market share in 2024, rising on robust local production and growing premiumisation trend in smaller cities, a report showed on Thursday.<\/p>\n
On year-on-year basis, iPhones registered 23% growth and iPads an impressive 44% growth in the country, according to data shared by CyberMedia Research (CMR) to IANS.<\/p>\n
“Apple’s strong growth momentum in CY2024, fuelled by double-digit expansion in both iPhones and iPads, was driven by favourable tailwinds from smartphone premiumisation, alongside a robust push by Apple in domestic manufacturing and retail expansion,” said Prabhu Ram, VP-Industry Research Group, CyberMedia Research (CMR). <\/p>\n
India’s aspirational middle class is increasingly investing in premium devices, not only as lifestyle statements but also for their advanced technological capabilities.<\/p>\n
“The enduring aspirational appeal of iPhones and iPads continues to be a key driver of market growth for Apple, with sufficient headroom to grow in CY2025 and beyond. It is still early days for Apple in India,” he noted.<\/p>\n
In the October-December quarter (Q4) of 2024, Apple, with its aspirational image and rising footprint, entered the top 5 smartphone players in India for the first time, garnering nearly 10% market share by volume. <\/p>\n
Last year, the tech giant made new exports as well as domestic sale records, driven by the government’s production-linked incentive (PLI) scheme and aggressive retail expansion.<\/p>\n
The company’s strategic approach in India over the past year has resulted in significant achievements and increased market importance.<\/p>\n
Apple’s India shipments were set to cross 11 million marks in 2024.<\/p>\n
Apple’s growth in India is expected to continue with significant momentum in the coming year, driven by aggressive retail expansion, targeted marketing strategies, and a deeper penetration into the aspirational Indian market, said Ram. <\/p>\n
This growth is fuelled by the strong demand for both the latest and previous generation iPhones, he noted.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple iPhones registered 7% India smartphone market share in 2024, rising on robust local production and growing premiumisation trend in smaller cities, a report showed on Thursday. On year-on-year basis, iPhones registered 23% growth and iPads an impressive 44% growth in the country, according to data shared by CyberMedia Research (CMR) to IANS. “Apple’s strong growth momentum in CY2024, fuelled by double-digit expansion in both iPhones and iPads, was driven by favourable tailwinds from smartphone premiumisation, alongside a robust push by Apple in domestic manufacturing and retail expansion,” said Prabhu Ram, VP-Industry Research Group, CyberMedia Research (CMR). India’s aspirational middle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-901263","post","type-post","status-publish","format-standard","hentry","category-telecom"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/901263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=901263"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/901263\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=901263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=901263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=901263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}