{"id":900302,"date":"2025-01-28T08:04:35","date_gmt":"2025-01-28T02:34:35","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=900302"},"modified":"2025-01-28T08:19:50","modified_gmt":"2025-01-28T02:49:50","slug":"how-uber-saved-35-million-by-breaking-up-with-meta-ads","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/28\/how-uber-saved-35-million-by-breaking-up-with-meta-ads\/","title":{"rendered":"How Uber saved $35 million by breaking up with Meta ads"},"content":{"rendered":"<p>In 2018, Sundar Swaminathan, Uber\u2019s US &amp; Canada Rider Lead for Performance Marketing Analytics, stumbled upon a discovery that saved the company a whopping $35 million every year. In a LinkedIn post, he shared that while closely monitoring Uber\u2019s marketing data, he noticed a bizarre trend: customer acquisition costs (CAC) were swinging wildly each week, ranging from a 20% drop to a 20% increase. The catch? Uber wasn\u2019t changing its marketing spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2018, Sundar Swaminathan, Uber\u2019s US &amp; Canada Rider Lead for Performance Marketing Analytics, stumbled upon a discovery that saved the company a whopping $35 million every year. In a LinkedIn post, he shared that while closely monitoring Uber\u2019s marketing data, he noticed a bizarre trend: customer acquisition costs (CAC) were swinging wildly each week, ranging from a 20% drop to a 20% increase. The catch? Uber wasn\u2019t changing its marketing spend.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-900302","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/900302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=900302"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/900302\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=900302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=900302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=900302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}