{"id":900022,"date":"2025-01-27T07:47:19","date_gmt":"2025-01-27T02:17:19","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=900022"},"modified":"2025-01-27T07:52:01","modified_gmt":"2025-01-27T02:22:01","slug":"how-ctv-and-ai-are-shaping-the-future-of-broadcasting-and-advertising","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/27\/how-ctv-and-ai-are-shaping-the-future-of-broadcasting-and-advertising\/","title":{"rendered":"How CTV and AI are shaping the future of broadcasting and advertising"},"content":{"rendered":"<p>Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV). This provides new opportunities for broadcasters on integration of artificial intelligence (AI) for differentiated experiences to their audiences\u2019 through personalised and immersive viewing experience with tailored content and dynamic advertising strategies. Technology is reshaping how advertisers engage with audiences, making CTV a powerful tool for customised, interactive advertising that resonates with viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV). This provides new opportunities for broadcasters on integration of artificial intelligence (AI) for differentiated experiences to their audiences\u2019 through personalised and immersive viewing experience with tailored content and dynamic advertising strategies. Technology is reshaping how advertisers engage with audiences, making CTV a powerful tool for customised, interactive advertising that resonates with viewers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-900022","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/900022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=900022"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/900022\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=900022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=900022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=900022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}