{"id":898896,"date":"2025-01-23T08:49:33","date_gmt":"2025-01-23T03:19:33","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=898896"},"modified":"2025-01-23T08:49:33","modified_gmt":"2025-01-23T03:19:33","slug":"hul-to-acquire-direct-to-consumer-brand-minimalist-for-nearly-rs-3000-crore","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/23\/hul-to-acquire-direct-to-consumer-brand-minimalist-for-nearly-rs-3000-crore\/","title":{"rendered":"HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore"},"content":{"rendered":"<p>Hindustan Unilever Limited (HUL) said it will acquire a 90.5% stake in direct-to-consumer beauty brand Minimalist for Rs 2,955 crore through secondary buyouts and primary infusion. The remaining 9.5% will be acquired from the founders\u2014Mohit and Rahul Yadav\u2014within two years, the FMCG giant said in a stock exchange filing on Wednesday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hindustan Unilever Limited (HUL) said it will acquire a 90.5% stake in direct-to-consumer beauty brand Minimalist for Rs 2,955 crore through secondary buyouts and primary infusion. The remaining 9.5% will be acquired from the founders\u2014Mohit and Rahul Yadav\u2014within two years, the FMCG giant said in a stock exchange filing on Wednesday.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-898896","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/898896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=898896"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/898896\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=898896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=898896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=898896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}