{"id":896684,"date":"2025-01-17T08:40:09","date_gmt":"2025-01-17T03:10:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=896684"},"modified":"2025-01-17T08:40:09","modified_gmt":"2025-01-17T03:10:09","slug":"ott-industry-must-adopt-diverse-economic-models-for-sustainability-kiran-mani","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/17\/ott-industry-must-adopt-diverse-economic-models-for-sustainability-kiran-mani\/","title":{"rendered":"OTT industry must adopt diverse economic models for sustainability: Kiran Mani"},"content":{"rendered":"<p>The over-the-top (OTT) industry must develop multiple economic models beyond the traditional revenue streams of advertising and subscription to establish a sustainable business, said Jio Star CEO &#8211; Digital, Kiran Mani, during a fireside chat with EY India&#8217;s Ashish Pherwani at the India Digital Summit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The over-the-top (OTT) industry must develop multiple economic models beyond the traditional revenue streams of advertising and subscription to establish a sustainable business, said Jio Star CEO &#8211; Digital, Kiran Mani, during a fireside chat with EY India&#8217;s Ashish Pherwani at the India Digital Summit.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-896684","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/896684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=896684"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/896684\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=896684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=896684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=896684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}