{"id":895851,"date":"2025-01-15T08:38:09","date_gmt":"2025-01-15T03:08:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=895851"},"modified":"2025-01-15T08:53:29","modified_gmt":"2025-01-15T03:23:29","slug":"t-mobile-bets-600-million-on-vistar-media-to-enter-the-dooh-advertising-market","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/15\/t-mobile-bets-600-million-on-vistar-media-to-enter-the-dooh-advertising-market\/","title":{"rendered":"T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market"},"content":{"rendered":"<p>T-Mobile US has announced plans to acquire Vistar Media, a provider of real-time outdoor advertising technology, for $600 million in an all-cash deal. The acquisition aims to expand T-Mobile\u2019s presence in the digital out-of-home (DOOH) advertising sector, which is projected to account for 42% of total out-of-home (OOH) advertising revenue by 2025, according to GroupM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T-Mobile US has announced plans to acquire Vistar Media, a provider of real-time outdoor advertising technology, for $600 million in an all-cash deal. The acquisition aims to expand T-Mobile\u2019s presence in the digital out-of-home (DOOH) advertising sector, which is projected to account for 42% of total out-of-home (OOH) advertising revenue by 2025, according to GroupM.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-895851","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/895851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=895851"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/895851\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=895851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=895851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=895851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}