{"id":894632,"date":"2025-01-10T08:51:50","date_gmt":"2025-01-10T03:21:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=894632"},"modified":"2025-01-10T09:31:06","modified_gmt":"2025-01-10T04:01:06","slug":"youtube-and-meta-drive-89-of-online-video-viewership-in-india-avia-report-2025","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/10\/youtube-and-meta-drive-89-of-online-video-viewership-in-india-avia-report-2025\/","title":{"rendered":"YouTube and Meta drive 89% of online video viewership in India: AVIA report 2025"},"content":{"rendered":"<p>User-generated content (UGC) and social video platforms, such as YouTube and Meta, accounted for 89% of online video viewership and 57% of online video revenue in India during the first nine months of 2024, revealed the Asia Video Industry Association\u2019s (AVIA) Asia Video Industry Report 2025. <\/p>\n<p>The subscription video-on-demand (SVOD) segment showed signs of recovery, with subscriptions rising from 110 million at the end of 2023 to 120 million by mid-2024. Ad-supported video-on-demand (AVOD) platforms, like Amazon MiniTV (now Amazon MX Player), achieved a 23% viewer penetration rate, reflecting the increasing preference for free, advertisement-backed content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User-generated content (UGC) and social video platforms, such as YouTube and Meta, accounted for 89% of online video viewership and 57% of online video revenue in India during the first nine months of 2024, revealed the Asia Video Industry Association\u2019s (AVIA) Asia Video Industry Report 2025. The subscription video-on-demand (SVOD) segment showed signs of recovery, with subscriptions rising from 110 million at the end of 2023 to 120 million by mid-2024. Ad-supported video-on-demand (AVOD) platforms, like Amazon MiniTV (now Amazon MX Player), achieved a 23% viewer penetration rate, reflecting the increasing preference for free, advertisement-backed content.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-894632","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/894632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=894632"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/894632\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=894632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=894632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=894632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}