{"id":892069,"date":"2025-01-01T08:22:53","date_gmt":"2025-01-01T02:52:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=892069"},"modified":"2025-01-01T08:29:59","modified_gmt":"2025-01-01T02:59:59","slug":"57-of-streaming-content-in-india-watched-collectively-in-2024-ormax-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/01\/01\/57-of-streaming-content-in-india-watched-collectively-in-2024-ormax-report\/","title":{"rendered":"57% of streaming content in India watched collectively in 2024; Ormax report"},"content":{"rendered":"<p>India\u2019s streaming market has seen a notable shift towards collective viewing, with 57% of streaming content consumed in group settings in 2024, up from 53% in 2022\u2014a swing of eight percentage points in just two years, a report by Ormax Media revealed. This trend is driven by the rising adoption of Connected TVs, now used by 36% of SVOD (subscription video-on-demand) audiences, amounting to around 32 million urban adults. With an average of 3.5 family members sharing a screen, the number of Connected TV households engaging in streaming collectively is estimated at 18-19 million, highlighting a growing overlap between streaming and traditional family viewing habits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s streaming market has seen a notable shift towards collective viewing, with 57% of streaming content consumed in group settings in 2024, up from 53% in 2022\u2014a swing of eight percentage points in just two years, a report by Ormax Media revealed. This trend is driven by the rising adoption of Connected TVs, now used by 36% of SVOD (subscription video-on-demand) audiences, amounting to around 32 million urban adults. With an average of 3.5 family members sharing a screen, the number of Connected TV households engaging in streaming collectively is estimated at 18-19 million, highlighting a growing overlap between streaming [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-892069","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/892069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=892069"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/892069\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=892069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=892069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=892069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}