{"id":891660,"date":"2024-12-30T08:46:51","date_gmt":"2024-12-30T03:16:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=891660"},"modified":"2024-12-30T08:46:51","modified_gmt":"2024-12-30T03:16:51","slug":"brands-ride-quick-sleigh-as-quick-commerce-dons-the-santa-hat","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/30\/brands-ride-quick-sleigh-as-quick-commerce-dons-the-santa-hat\/","title":{"rendered":"Brands ride \u2018quick\u2019 sleigh as quick commerce dons the Santa hat"},"content":{"rendered":"<p>The Christmas gifting season, driven by the convenience of quick commerce, delivered a significant business boost for direct-to-consumer (D2C) brands. Sales across categories such as personal care, desserts and other eatables, as well as activewear rose 20-30% from last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Christmas gifting season, driven by the convenience of quick commerce, delivered a significant business boost for direct-to-consumer (D2C) brands. Sales across categories such as personal care, desserts and other eatables, as well as activewear rose 20-30% from last year.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-891660","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/891660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=891660"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/891660\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=891660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=891660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=891660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}