{"id":887512,"date":"2024-12-13T09:19:53","date_gmt":"2024-12-13T03:49:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=887512"},"modified":"2024-12-13T09:41:44","modified_gmt":"2024-12-13T04:11:44","slug":"publicity-stunt-or-showcasing-stupidity","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/13\/publicity-stunt-or-showcasing-stupidity\/","title":{"rendered":"Publicity stunt or showcasing stupidity?"},"content":{"rendered":"<p>CHENNAI: Shock advertising has always been a thing. Whether through titillation or provocation, brands as well as individuals aspiring to have brand-like identities and recognisability have utilised various staged and paid means to capture attention. <\/p>\n<p>The controversy that may occur is a chosen risk, and sometimes beneficial &#8211; sometimes it backfires. Lately, in lieu of advertising, strategic social media posts intended to garner online engagement and free publicity have been the medium of choice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHENNAI: Shock advertising has always been a thing. Whether through titillation or provocation, brands as well as individuals aspiring to have brand-like identities and recognisability have utilised various staged and paid means to capture attention. The controversy that may occur is a chosen risk, and sometimes beneficial &#8211; sometimes it backfires. Lately, in lieu of advertising, strategic social media posts intended to garner online engagement and free publicity have been the medium of choice.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,4,17],"tags":[],"class_list":["post-887512","post","type-post","status-publish","format-standard","hentry","category-it-2-the-new-indian-express","category-newspapers","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/887512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=887512"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/887512\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=887512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=887512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=887512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}