{"id":887326,"date":"2024-12-13T08:40:15","date_gmt":"2024-12-13T03:10:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=887326"},"modified":"2024-12-13T08:56:40","modified_gmt":"2024-12-13T03:26:40","slug":"flipkart-mafia-backed-quick-commerce-startup-firstclub-eyes-top-10-indians-gets-8-mn-funding-boost","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/13\/flipkart-mafia-backed-quick-commerce-startup-firstclub-eyes-top-10-indians-gets-8-mn-funding-boost\/","title":{"rendered":"Flipkart Mafia-backed quick commerce startup FirstClub eyes top 10% Indians, gets $8 mn funding boost"},"content":{"rendered":"<p>Former Flipkart executives-run e-commerce omnichannel retailer FirstClub aims to tap into the top 10 per cent of India&#8217;s population, people with annual household income above \u20b915 lakh, amid the e-commerce industry boom, Moneycontrol reported on Thursday, December 12. <\/p>\n<p>The company&#8217;s founder, Ayyappan R, told the news portal that the platform will be for people who do not mind paying more money for premium products if they are of the highest quality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Flipkart executives-run e-commerce omnichannel retailer FirstClub aims to tap into the top 10 per cent of India&#8217;s population, people with annual household income above \u20b915 lakh, amid the e-commerce industry boom, Moneycontrol reported on Thursday, December 12. The company&#8217;s founder, Ayyappan R, told the news portal that the platform will be for people who do not mind paying more money for premium products if they are of the highest quality.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-887326","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/887326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=887326"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/887326\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=887326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=887326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=887326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}