{"id":886764,"date":"2024-12-12T08:09:51","date_gmt":"2024-12-12T02:39:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=886764"},"modified":"2024-12-12T08:19:12","modified_gmt":"2024-12-12T02:49:12","slug":"food-delivery-app-swiggy-launches-invite-only-one-blck-premium-membership","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/12\/food-delivery-app-swiggy-launches-invite-only-one-blck-premium-membership\/","title":{"rendered":"Food delivery app Swiggy launches invite-only &#8216;One BLCK&#8217; premium membership"},"content":{"rendered":"<p>Food and grocery delivery platform Swiggy on Wednesday introduced \u2018One BLCK\u2019, an invite-only premium membership designed to provide \u2018highest level of convenience and service\u2019. In an exchange filing on Wednesday, quick commerce stated that this service would cost Rs 299 for three months for select users. <\/p>\n<p>The platform is looking to leverage and expand on its subscription offerings through this new membership. Since the launch of Swiggy One in 2021, around 80 per cent of its members use two or more services on the platform, spending three times more than non-members, the company said. Swiggy aims to further enhance customer experience and drive growth with One BLCK by targeting premium users with tailored services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food and grocery delivery platform Swiggy on Wednesday introduced \u2018One BLCK\u2019, an invite-only premium membership designed to provide \u2018highest level of convenience and service\u2019. In an exchange filing on Wednesday, quick commerce stated that this service would cost Rs 299 for three months for select users. The platform is looking to leverage and expand on its subscription offerings through this new membership. Since the launch of Swiggy One in 2021, around 80 per cent of its members use two or more services on the platform, spending three times more than non-members, the company said. Swiggy aims to further enhance customer [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-886764","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/886764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=886764"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/886764\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=886764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=886764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=886764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}