{"id":886530,"date":"2024-12-11T08:56:19","date_gmt":"2024-12-11T03:26:19","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=886530"},"modified":"2024-12-11T09:12:32","modified_gmt":"2024-12-11T03:42:32","slug":"moloco-research-reveals-untapped-potential-in-mobile-gaming-app-marketing","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/11\/moloco-research-reveals-untapped-potential-in-mobile-gaming-app-marketing\/","title":{"rendered":"Moloco Research Reveals Untapped Potential in Mobile Gaming App Marketing"},"content":{"rendered":"<p>Mobile gaming app marketers may be missing out on opportunities to uncover high-value users and drive growth in global markets<\/p>\n<p>According to new research, 71% of mobile gaming app marketing spend is focused on 10 countries<\/p>\n<p>Indian IAP gaming app marketers focus budgets outside of Asia Pacific with higher relative spend in Europe (33%) and North America (35%) <\/p>\n<p>Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile Gaming Insights for Global which shows that mobile gaming app marketers are overly focused on a limited number of countries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile gaming app marketers may be missing out on opportunities to uncover high-value users and drive growth in global markets According to new research, 71% of mobile gaming app marketing spend is focused on 10 countries Indian IAP gaming app marketers focus budgets outside of Asia Pacific with higher relative spend in Europe (33%) and North America (35%) Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile Gaming Insights for Global which shows that mobile gaming app marketers are overly focused on a limited number of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-886530","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/886530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=886530"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/886530\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=886530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=886530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=886530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}