{"id":885944,"date":"2024-12-10T08:45:49","date_gmt":"2024-12-10T03:15:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=885944"},"modified":"2024-12-10T08:59:04","modified_gmt":"2024-12-10T03:29:04","slug":"bengaluru-startup-swishs-marketing-strategy-with-human-ads-spark-social-media-debate-make-me-so-sad","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/10\/bengaluru-startup-swishs-marketing-strategy-with-human-ads-spark-social-media-debate-make-me-so-sad\/","title":{"rendered":"Bengaluru startup Swish\u2019s marketing strategy with \u2018human ads\u2019 spark social media debate, \u2018make me so sad\u2019"},"content":{"rendered":"<p>Bengaluru-based startup Swish has created a social media stir with its unconventional marketing strategy, using people as walking advertisements instead of traditional billboards. Images and videos of individuals carrying illuminated ad boards promoting Swish\u2019s 10-minute food delivery service have gone viral on social media, igniting a debate among netizens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru-based startup Swish has created a social media stir with its unconventional marketing strategy, using people as walking advertisements instead of traditional billboards. Images and videos of individuals carrying illuminated ad boards promoting Swish\u2019s 10-minute food delivery service have gone viral on social media, igniting a debate among netizens.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-885944","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/885944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=885944"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/885944\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=885944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=885944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=885944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}