{"id":885899,"date":"2024-12-10T08:22:06","date_gmt":"2024-12-10T02:52:06","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=885899"},"modified":"2024-12-10T08:34:19","modified_gmt":"2024-12-10T03:04:19","slug":"magicpin-spices-up-food-delivery-with-local-focus","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/10\/magicpin-spices-up-food-delivery-with-local-focus\/","title":{"rendered":"Magicpin spices up food delivery with local focus"},"content":{"rendered":"<p>Hyperlocal e-commerce platform Magicpin is aiming to carve a niche in the online food delivery market, dominated by Swiggy and Zomato, by focusing on small merchants and mom-and-pop food outlets rather than large fast-food chains. <\/p>\n<p>\u201cIt\u2019s hard for a single platform to do justice to all the segments of merchants,\u201d said Anshoo Sharma, co-founder and CEO of Magicpin, in an interaction with FE. \u201cOn popular food delivery apps, you\u2019re more likely to see slightly more up-end of the market. But if you think of a small local merchant, they don\u2019t get discovered there at all,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyperlocal e-commerce platform Magicpin is aiming to carve a niche in the online food delivery market, dominated by Swiggy and Zomato, by focusing on small merchants and mom-and-pop food outlets rather than large fast-food chains. \u201cIt\u2019s hard for a single platform to do justice to all the segments of merchants,\u201d said Anshoo Sharma, co-founder and CEO of Magicpin, in an interaction with FE. \u201cOn popular food delivery apps, you\u2019re more likely to see slightly more up-end of the market. But if you think of a small local merchant, they don\u2019t get discovered there at all,\u201d he added.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-885899","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/885899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=885899"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/885899\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=885899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=885899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=885899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}