{"id":884282,"date":"2024-12-05T08:08:25","date_gmt":"2024-12-05T02:38:25","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=884282"},"modified":"2024-12-05T08:49:59","modified_gmt":"2024-12-05T03:19:59","slug":"super-app-neu-fails-to-fix-an-old-problem","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/05\/super-app-neu-fails-to-fix-an-old-problem\/","title":{"rendered":"Super app Neu fails to fix an old problem"},"content":{"rendered":"<p>When it was launched in April 2022 with a lot of fanfare, Tata Neu was heralded as the next big thing from one of India\u2019s most-celebrated conglomerates \u2013 the Tata group. Even after it faced initial technical glitches, the group\u2019s goodwill led almost everyone to bet on the super app\u2019s success. Two-and-a-half years later, however, the enthusiasm has waned \u2013 substantially. <\/p>\n<p>The consensus seems to be that in its bid to offer a complete selling experience, Neu has not been able to shake off the old problem of most super apps \u2013 they are jack of all trades but master of none because today\u2019s consumers prefer more specialised shopping sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it was launched in April 2022 with a lot of fanfare, Tata Neu was heralded as the next big thing from one of India\u2019s most-celebrated conglomerates \u2013 the Tata group. Even after it faced initial technical glitches, the group\u2019s goodwill led almost everyone to bet on the super app\u2019s success. Two-and-a-half years later, however, the enthusiasm has waned \u2013 substantially. The consensus seems to be that in its bid to offer a complete selling experience, Neu has not been able to shake off the old problem of most super apps \u2013 they are jack of all trades but master [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-884282","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/884282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=884282"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/884282\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=884282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=884282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=884282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}