{"id":884191,"date":"2024-12-05T08:06:59","date_gmt":"2024-12-05T02:36:59","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=884191"},"modified":"2024-12-05T08:48:02","modified_gmt":"2024-12-05T03:18:02","slug":"ai-drives-surge-in-indias-digital-ad-spending-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/12\/05\/ai-drives-surge-in-indias-digital-ad-spending-report\/","title":{"rendered":"AI drives surge in India\u2019s digital ad spending: Report"},"content":{"rendered":"<p>Digital ad spending in Asia-Pacific markets like India is forecasted to increase by 5.8% in 2025, according to the Dentsu Global Ad Spend Forecasts report. AI-driven ad placements are contributing to the rise, the report said. It also projects the global advertising market to grow 6.8% year-over-year in 2024, closing at $772.4 billion. <\/p>\n<p>Globally, the Americas are anticipated to lead global ad spend growth in 2025, with a 6.3% increase driven by strong digital and streaming investments in the US and Brazilian markets. In EMEA, growth is projected at 5%, supported by robust digital performance in leading markets like the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital ad spending in Asia-Pacific markets like India is forecasted to increase by 5.8% in 2025, according to the Dentsu Global Ad Spend Forecasts report. AI-driven ad placements are contributing to the rise, the report said. It also projects the global advertising market to grow 6.8% year-over-year in 2024, closing at $772.4 billion. Globally, the Americas are anticipated to lead global ad spend growth in 2025, with a 6.3% increase driven by strong digital and streaming investments in the US and Brazilian markets. In EMEA, growth is projected at 5%, supported by robust digital performance in leading markets like the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-884191","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/884191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=884191"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/884191\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=884191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=884191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=884191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}