{"id":882020,"date":"2024-11-28T10:29:52","date_gmt":"2024-11-28T04:59:52","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=882020"},"modified":"2024-11-28T10:29:52","modified_gmt":"2024-11-28T04:59:52","slug":"googles-doj-antitrust-case-reveals-apples-ad-strategy-secrets","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/28\/googles-doj-antitrust-case-reveals-apples-ad-strategy-secrets\/","title":{"rendered":"Google\u2019s DOJ antitrust case reveals Apple\u2019s ad strategy secrets"},"content":{"rendered":"<p>Google strategists have been meticulously analyzing Apple&#8217;s potential advertising business expansion, according to internal documents from a project codenamed &#8220;Operation Black Walnut&#8221; released during an ongoing antitrust case.<br \/>\nThe confidential 2022 report, which became public in August 2024, suggests Apple could develop a $30 billion advertising business beyond its current App Store search ads. Google&#8217;s strategic team speculated that Apple might eventually sell advertisements across third-party apps and through its Safari web browser.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google strategists have been meticulously analyzing Apple&#8217;s potential advertising business expansion, according to internal documents from a project codenamed &#8220;Operation Black Walnut&#8221; released during an ongoing antitrust case. The confidential 2022 report, which became public in August 2024, suggests Apple could develop a $30 billion advertising business beyond its current App Store search ads. Google&#8217;s strategic team speculated that Apple might eventually sell advertisements across third-party apps and through its Safari web browser.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-882020","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/882020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=882020"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/882020\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=882020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=882020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=882020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}