{"id":881672,"date":"2024-11-28T07:39:00","date_gmt":"2024-11-28T02:09:00","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=881672"},"modified":"2024-11-28T07:41:49","modified_gmt":"2024-11-28T02:11:49","slug":"nykaa-acquires-majority-stake-in-clean-beauty-brand-earth-rhythm","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/28\/nykaa-acquires-majority-stake-in-clean-beauty-brand-earth-rhythm\/","title":{"rendered":"Nykaa acquires majority stake in clean beauty brand Earth Rhythm"},"content":{"rendered":"<p>Beauty and fashion brand Nykaa announced on Wednesday that it has completed the acquisition of a majority stake in Earth Rhythm, a home-grown clean beauty and personal care brand. <\/p>\n<p>Nykaa had previously acquired a minority stake in the company in 2022 through a combination of primary and secondary transactions. <\/p>\n<p>Nykaa said in a statement that it will help Earth Rhythm unlock further growth potential across categories by leveraging innovation, marketing, and omnichannel distribution capabilities while preserving the brand\u2019s core values and distinct proposition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beauty and fashion brand Nykaa announced on Wednesday that it has completed the acquisition of a majority stake in Earth Rhythm, a home-grown clean beauty and personal care brand. Nykaa had previously acquired a minority stake in the company in 2022 through a combination of primary and secondary transactions. Nykaa said in a statement that it will help Earth Rhythm unlock further growth potential across categories by leveraging innovation, marketing, and omnichannel distribution capabilities while preserving the brand\u2019s core values and distinct proposition.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-881672","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/881672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=881672"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/881672\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=881672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=881672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=881672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}