{"id":880165,"date":"2024-11-25T07:20:50","date_gmt":"2024-11-25T01:50:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=880165"},"modified":"2024-11-25T07:27:17","modified_gmt":"2024-11-25T01:57:17","slug":"procter-gamble-ramps-up-presence-on-tiktoks-douyin-to-boost-sales","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/25\/procter-gamble-ramps-up-presence-on-tiktoks-douyin-to-boost-sales\/","title":{"rendered":"Procter &amp; Gamble ramps up presence on TikTok&#8217;s Douyin to boost sales"},"content":{"rendered":"<p>Procter &amp; Gamble has been revamping its marketing and line-up of influencers on fast-growing Chinese shopping app Douyin in recent months, helping its Pantene shampoo lead growth in hair care on the platform, executives said on Thursday. <\/p>\n<p>The Cincinnati-based company&#8217;s investments in better packaging for Pantene in China, and improved marketing on how much to use, has led to share growth online, the company&#8217;s head of beauty, Alex Keith, said at an investor day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procter &amp; Gamble has been revamping its marketing and line-up of influencers on fast-growing Chinese shopping app Douyin in recent months, helping its Pantene shampoo lead growth in hair care on the platform, executives said on Thursday. The Cincinnati-based company&#8217;s investments in better packaging for Pantene in China, and improved marketing on how much to use, has led to share growth online, the company&#8217;s head of beauty, Alex Keith, said at an investor day.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-880165","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/880165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=880165"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/880165\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=880165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=880165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=880165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}