{"id":879162,"date":"2024-11-21T09:05:09","date_gmt":"2024-11-21T03:35:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=879162"},"modified":"2024-11-21T09:05:09","modified_gmt":"2024-11-21T03:35:09","slug":"online-platforms-changing-buying-pattern-among-urban-consumers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/21\/online-platforms-changing-buying-pattern-among-urban-consumers\/","title":{"rendered":"&#8216;Online platforms changing buying pattern among urban consumers&#8217;"},"content":{"rendered":"<p>NEW DELHI: Online platforms have changed the buying patterns of consumers who, especially in the metro cities, have shifted &#8220;from top-up to stock-up purchases&#8221;, said Kanaka Bhagwat, head of ecommerce at retail market tracker NielsenIQ. &#8220;Quick commerce and ecommerce sales are in high gear, having grown 30% quarter-on-quarter over the last five quarters,&#8221; she told ET in an interview, attributing the trend to consumers looking for convenience and assortment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: Online platforms have changed the buying patterns of consumers who, especially in the metro cities, have shifted &#8220;from top-up to stock-up purchases&#8221;, said Kanaka Bhagwat, head of ecommerce at retail market tracker NielsenIQ. &#8220;Quick commerce and ecommerce sales are in high gear, having grown 30% quarter-on-quarter over the last five quarters,&#8221; she told ET in an interview, attributing the trend to consumers looking for convenience and assortment.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-879162","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/879162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=879162"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/879162\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=879162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=879162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=879162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}