{"id":876668,"date":"2024-11-14T08:40:09","date_gmt":"2024-11-14T03:10:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=876668"},"modified":"2024-11-14T08:51:57","modified_gmt":"2024-11-14T03:21:57","slug":"73-per-cent-of-enterprises-integrate-ai-in-marketing-52-per-cent-see-value-infosys","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/14\/73-per-cent-of-enterprises-integrate-ai-in-marketing-52-per-cent-see-value-infosys\/","title":{"rendered":"73 per cent of enterprises integrate AI in marketing, 52 per cent see value: Infosys"},"content":{"rendered":"<p>A recent report by Infosys Knowledge Institute, the research arm of Infosys, reveals that 73% of enterprises have integrated artificial intelligence (AI), including generative AI, into their marketing strategies, with 52% of these deployments achieving measurable business value. <\/p>\n<p>The report, titled CMO Radar 2024, highlights the growing influence of AI-fluent chief marketing officers (CMOs) in corporate decision-making, with 62% of them expecting their influence to expand across broader strategic decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report by Infosys Knowledge Institute, the research arm of Infosys, reveals that 73% of enterprises have integrated artificial intelligence (AI), including generative AI, into their marketing strategies, with 52% of these deployments achieving measurable business value. The report, titled CMO Radar 2024, highlights the growing influence of AI-fluent chief marketing officers (CMOs) in corporate decision-making, with 62% of them expecting their influence to expand across broader strategic decisions.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-876668","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/876668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=876668"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/876668\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=876668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=876668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=876668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}