{"id":876654,"date":"2024-11-14T08:36:30","date_gmt":"2024-11-14T03:06:30","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=876654"},"modified":"2024-11-14T08:49:08","modified_gmt":"2024-11-14T03:19:08","slug":"why-superapps-have-failed-to-click","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/14\/why-superapps-have-failed-to-click\/","title":{"rendered":"Why superapps have failed to click"},"content":{"rendered":"<p>In China, there is WeChat, a superapp that started as a messaging app but has since expanded to include social networking, payments, e-commerce, and government services. With over a billion users, it is hugely popular for combining multiple services into one platform, and ease of use. There\u2019s one in Indonesia too, Gojek. This super app started as a motorcycle ride-hailing service and has since grown to offer multiple apps in one, including food delivery, parcel delivery, movie ticketing, and grocery delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In China, there is WeChat, a superapp that started as a messaging app but has since expanded to include social networking, payments, e-commerce, and government services. With over a billion users, it is hugely popular for combining multiple services into one platform, and ease of use. There\u2019s one in Indonesia too, Gojek. This super app started as a motorcycle ride-hailing service and has since grown to offer multiple apps in one, including food delivery, parcel delivery, movie ticketing, and grocery delivery.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-876654","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/876654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=876654"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/876654\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=876654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=876654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=876654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}