{"id":875791,"date":"2024-11-12T09:15:57","date_gmt":"2024-11-12T03:45:57","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=875791"},"modified":"2024-11-12T09:15:57","modified_gmt":"2024-11-12T03:45:57","slug":"media-consumption-in-rural-india-is-becoming-increasingly-hybrid-groupm-kantar","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/12\/media-consumption-in-rural-india-is-becoming-increasingly-hybrid-groupm-kantar\/","title":{"rendered":"Media consumption in rural India is becoming increasingly hybrid: GroupM-Kantar"},"content":{"rendered":"<p>Media consumption in rural India is becoming increasingly hybrid, with nearly half of rural consumers engaging with both online and offline channels, according to the latest Rural Barometer Report released by WPP\u2019s media investment group, GroupM, in partnership with Kantar, a leading global marketing data and analytics firm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media consumption in rural India is becoming increasingly hybrid, with nearly half of rural consumers engaging with both online and offline channels, according to the latest Rural Barometer Report released by WPP\u2019s media investment group, GroupM, in partnership with Kantar, a leading global marketing data and analytics firm.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-875791","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/875791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=875791"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/875791\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=875791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=875791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=875791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}