{"id":873305,"date":"2024-11-05T08:14:47","date_gmt":"2024-11-05T02:44:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=873305"},"modified":"2024-11-05T08:14:06","modified_gmt":"2024-11-05T02:44:06","slug":"expect-30-35-per-cent-non-grocery-mix-in-quick-commerce-swiggy-cfo","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/11\/05\/expect-30-35-per-cent-non-grocery-mix-in-quick-commerce-swiggy-cfo\/","title":{"rendered":"Expect 30-35 per cent non-grocery mix in quick commerce: Swiggy CFO"},"content":{"rendered":"<p>Swiggy\u2019s quick commerce division, Instamart, expects revenue contribution from non-grocery items to account for 30-35% of total sales, as consumer demand in India\u2019s high-growth market shifts beyond daily essentials. While some competitors like Zepto have reportedly predicted a 50-50 split between grocery and non-grocery, Swiggy CFO Rahul Bothra said high-frequency grocery categories would remain the core of quick commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiggy\u2019s quick commerce division, Instamart, expects revenue contribution from non-grocery items to account for 30-35% of total sales, as consumer demand in India\u2019s high-growth market shifts beyond daily essentials. While some competitors like Zepto have reportedly predicted a 50-50 split between grocery and non-grocery, Swiggy CFO Rahul Bothra said high-frequency grocery categories would remain the core of quick commerce.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-873305","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/873305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=873305"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/873305\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=873305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=873305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=873305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}