{"id":868646,"date":"2024-10-22T07:29:39","date_gmt":"2024-10-22T01:59:39","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=868646"},"modified":"2024-10-22T07:35:29","modified_gmt":"2024-10-22T02:05:29","slug":"celeb-bait-ads-make-meta-turn-to-facial-recognition-tech-to-combat-scams","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/10\/22\/celeb-bait-ads-make-meta-turn-to-facial-recognition-tech-to-combat-scams\/","title":{"rendered":"Celeb-bait ads make Meta turn to facial recognition tech to combat scams"},"content":{"rendered":"<p>Meta, the parent company of Facebook and Instagram, will utilise facial recognition technology (FRT) to combat scams. <\/p>\n<p>The company is introducing this feature amid an increase in celebrity-bait ads, helping users recover accounts more quickly. This is a global launch. <\/p>\n<p>Recently, celebrity-bait scams have increasingly been used to lure people into engaging with ads that lead to scam websites, where they are asked to share personal information or send money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta, the parent company of Facebook and Instagram, will utilise facial recognition technology (FRT) to combat scams. The company is introducing this feature amid an increase in celebrity-bait ads, helping users recover accounts more quickly. This is a global launch. Recently, celebrity-bait scams have increasingly been used to lure people into engaging with ads that lead to scam websites, where they are asked to share personal information or send money.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,34,4],"tags":[],"class_list":["post-868646","post","type-post","status-publish","format-standard","hentry","category-business-standard-newspapers","category-it-2-business-standard-newspapers","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/868646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=868646"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/868646\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=868646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=868646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=868646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}