{"id":865161,"date":"2024-10-11T08:06:46","date_gmt":"2024-10-11T02:36:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=865161"},"modified":"2024-10-11T08:11:47","modified_gmt":"2024-10-11T02:41:47","slug":"will-swiggys-shark-tank-gamble-pay-off","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2024\/10\/11\/will-swiggys-shark-tank-gamble-pay-off\/","title":{"rendered":"Will Swiggy\u2019s Shark Tank gamble pay off?"},"content":{"rendered":"<p>In the heated atmosphere of the 1996 Men\u2019s Cricket World Cup in India, two titans of the soft drink world\u2014Pepsi and Coca-Cola\u2014went head-to-head in a battle for dominance. Coca-Cola, the official sponsor, might have claimed the title, but it was Pepsi\u2019s audacious \u201cNothing Official About It\u201d campaign that captured people\u2019s imagination. The campaign, featuring cricketers snubbing the official drink in favour of an \u201cunofficial\u201d one, paved the way for guerilla marketing in India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the heated atmosphere of the 1996 Men\u2019s Cricket World Cup in India, two titans of the soft drink world\u2014Pepsi and Coca-Cola\u2014went head-to-head in a battle for dominance. Coca-Cola, the official sponsor, might have claimed the title, but it was Pepsi\u2019s audacious \u201cNothing Official About It\u201d campaign that captured people\u2019s imagination. The campaign, featuring cricketers snubbing the official drink in favour of an \u201cunofficial\u201d one, paved the way for guerilla marketing in India.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-865161","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/865161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=865161"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/865161\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=865161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=865161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=865161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}